Facebook/Social Media Video Ads are a superb way to test a new product, service or to use as part of a sophisticated marketing campaign. You only need a tiny budget to create high quality video ads and production time is very fast. These campaigns can be quickly created and tracked, to measure the ROI. We recommend A/B testing, also referred to as Split testing. By testing two versions of a video, viewed by a split audience, you can identify which aspects of the video are achieving better results.