Apple is not having an easy time getting giant media companies on board with its video and news services. As per reports, Apple (NASDAQ: AAPL) is getting ready to initiate a couple of new services next month. The company is anticipated to launch a subscription news aggregation service. It...

The year of 2018 was an exciting year for Video Marketing. You saw Facebook Video watching trends rise; Google offered video carousels on search pages and the entire social algorithm completely embraced the rise of video over all other visuals for brands and businesses. In 2019, it is expected that...

For those creating content on a more regular basis, the inevitable question that arises is: "Shouldn't we be doing some of this video content in-house? Certainly, there will be cost savings and why not use the latest iPhone that we already own? If you are considering doing the video...

All the attention is on Netflix due to the streaming giant report earnings after the new move. Earlier this week, the company raised prices from 13 to 18%. Most analysts and investors were cheering on the move. Since then Goldman moved up their price forecast to $420 from $400, Guggenheim raised their...

Video marketing is a booming industry. If you look at the statistics, you will come to know how widespread video marketing really is. A lot of people are using it. As per Aberdeen Group, 41% of marketers use video as their strategy. Other research suggests the figure can be even...

Understanding Video Marketing In a simple way, video marketing can be understood as using video content to promote or market your brand, product or service. Note that a strong marketing campaign will always incorporate video into the mix: customer testimonials, how-to videos, videos from live events, explainer videos, corporate training...

Ever since video marketing entered into inbound marketing more prominently in recent years, it hasn’t shown any signs of slowing down. As per video marketing statistics, the video will be a great way to grow your network and customer base, not just this year, but in the future as well....

Many businesses think that saving money will still give them the same results while creating a video marketing strategy. You might choose not to promote your products in all areas. Or you might even ask yourself if video marketing is really worth it? Can online video content really offer you...

It was in the year 2005 that YouTube, the video streaming platform, was launched. It opened a platform for video expression to the world. It became easy for anyone to start a video channel, demonstrate their talents and gain income out of it. With time, the company grew giving rise...

As you have seen, 2018 has been a year of steady change and there has been evolution in marketing tactics. Innovative tools and technology have fetched new approaches and opportunities. There are ever varying algorithms and contradicting information about what works and what doesn’t. Developing a solid marketing plan is...