Apple Requires Netflix and HBO More Than the Companies Require It
Apple is not having an easy time getting giant media companies on board with its video and news services. As per reports, Apple (NASDAQ: AAPL) is getting ready to initiate a couple of new services next month. The company is anticipated to launch a subscription news aggregation service. It is based on its acquisition of […]
Video Marketing Trends and Predictions for 2019
The year of 2018 was an exciting year for Video Marketing. You saw Facebook Video watching trends rise; Google offered video carousels on search pages and the entire social algorithm completely embraced the rise of video over all other visuals for brands and businesses. In 2019, it is expected that Video Marketing will continue to […]
Should Brands Fetch Video Production In-House?
For those creating content on a more regular basis, the inevitable question that arises is: “Shouldn’t we be doing some of this video content in-house? Certainly, there will be cost savings and why not use the latest iPhone that we already own? If you are considering doing the video content production process in-house, there are […]
What Major Analysts are Predicting for Netflix
All the attention is on Netflix due to the streaming giant report earnings after the new move. Earlier this week, the company raised prices from 13 to 18%. Most analysts and investors were cheering on the move. Since then Goldman moved up their price forecast to $420 from $400, Guggenheim raised their price target to $400 […]
Which Businesses are Using Video Marketing the Right Way?
Video marketing is a booming industry. If you look at the statistics, you will come to know how widespread video marketing really is. A lot of people are using it. As per Aberdeen Group, 41% of marketers use video as their strategy. Other research suggests the figure can be even higher. As per Animoto, 55% […]