Video is fast making its way into every industry. Industries are using it as a means to reach their marketing goals. As videos make it possible to tell each brand’s story in an easily understandable, emotionally engaging and enjoyable way. As per Navigating the Video Content Marketing Landscape report, 56%...

A new barrage is being fired by Amazon in its international battle with Netflix for the flourishing online streaming market. And yes, it features Julia Roberts and more. Altogether, an estimated $4.5 billion (4.0 billion Euros) is being invested by the US internet shopping leader this year to stream content...

Streaming giant Netflix (NASDAQ: NFLX) had a stock drop to almost 21%, a month later after its second-quarter financial report. It happened as soon as the company posted an unusual miss in its subscriber forecast. 5.15 million Subscribers were added by Netflix globally, ending the quarter with 130 million customers 25% year over...

In our ever-shifting media industry, Netflix has topped the leaderboard in the U.S. A study commissioned by Mark Mahaney of RBC Capital Markets confirms it. When 1,500 U.S. adults were surveyed, 57% of respondents reportedly watched Netflix. YouTube garnered 51%, Amazon Video garnered 46%, and Hulu garnered 33% shares. Netflix's high popularity...

It has been only 4 months since Jennifer Salke joined as the head of Amazon’s television and movie division. But she is trying to be familiar with some staff members in the film department. She was the president of entertainment at NBC previously. The Reason? Ms. Salke has been actively...

Several reports have predicted Walmart to make a move into the video rental business over the years, with the aim of succeeding the present leader at the time. Now, as per the report made by the Information website, Walmart, the colossal retail giant is planning one more shot at the...

Among the huge news pieces, included the news of Oprah Winfrey pairing up with Apple to produce a fresh series of content for Apple’s forthcoming video streaming service. Partnerships like this will redesign the streaming video landscape; however, it might not be sufficient to depose Netflix, the present king of...

“The Man in the High Castle’s” first two seasons cost $179 million and fetched 2.44 million Prime subscribers. Usually, streaming platforms don’t reveal the number of people binge-watching their shows and movies. There are no traditional ratings for Amazon, Netflix, and Hulu like for traditional TV networks. However, a fresh Reuters...

In 2014, video content accounted for a remarkable 64% of the entire international’s internet traffic. As per a recent report made by Cisco, by the year 2019, online video will be the reason behind four-fifths of international Internet traffic. The statistics for the U.S.A are even more striking. It comes...

Back in 2010, when Amazon first launched its film studio, their focus was on building a name for themselves by purchasing low-budget films that could win awards. In spite of accomplishing that dream when they won their first Oscars in 2017 for 'Manchester by the Sea' and 'The Salesman,' they...