Understanding Video Marketing
In a simple way, video marketing can be understood as using video content to promote or market your brand, product or service. Note that a strong marketing campaign will always incorporate video into the mix: customer testimonials, how-to videos, videos from live events, explainer videos, corporate training videos, viral videos and more.
The Importance of Video Marketing
Video marketing presents your brand with an incredible opportunity to stand out from the crowd. Videos are a visual treat for your audience. A video can communicate a lot more information in far less time. In fact, a study conducted by Responsive Inbound Marketing stated that social video makes 1200 percent more shares as compared to text and images combined. Furthermore, videos are a way that can help you tell some enticing brand stories. It aids you to make use of thought-provoking visuals, sound, graphics and narration to get your viewers hooked.
Explainer Videos: The Most Common Type of Video Used to Market Businesses
There are various types of video that you can create to market your business. But one of the most common and effective types of video is the explainer video. An explainer video is a short video that explains your products or services. Very often you will see explainer videos on the home page of a website, or on a product or landing page.
Over the past year, explainer videos have boomed in popularity due to their affordability and proven effectiveness in growing a business. They are proven to increase conversion rates. A recent study conducted by Video Rascal noted that 85% of people are more likely to buy a product once they see an accompanying explainer video.
Explainer videos can take the guesswork out by explaining the usefulness and basic function of a product or service. Your audience will gain a better understanding of a product or service once they see and hear someone explain it. Also, as per a study published in The C100, over 70% of Internet users watch videos online and more than 50% of the population will watch videos in 2018.
Other Types of Video
Vlogs
Basically, Vlogging or video blogging is the art of creating blogs in video format. It contains pieces of content that help to get your messages across using visuals instead of words. How is it helpful for your business? When your audience hears information, chances are they’ll remember only 10% of what they heard 3 days later. But if they hear and see information, they retain about 65% of it for 3 days or more. Human beings are programmed to respond well to visuals.
You can integrate video blogs into existing digital platforms and share them through social media. They’re essential for reaching customers who prefer visual content. It is also perfect for giving your company that “human” essence which the modern consumers desire. And the best news is you don’t have to invest thousands of dollars into convincing a top-rank vlogger to work with you. Even creating low-cost video blogs on your own can be enough to take your content strategy to the next level.
Video blogging or vlogging is something you might overlook but marketing experts are predicting that it will make up 80 percent of internet traffic by 2019, it’s something you should not ignore. You will be surprised to know that 6 billion hours worth of video is viewed on YouTube monthly. And 92 percent of mobile users are constantly sharing the videos that they view with their friends.
Video Interviews
Video interviews are becoming more popular among businesses of different sizes. It is the process of conducting an interview at a remote place by making use of video technology as a medium of communication. They are particularly useful during the early stages of screening candidates. It saves valuable time and resources by streamlining the hiring process.
In fact, video interviewing is one of the best things that could have happened in the recruitment field. It is set to redefine the future of employment. Recruiters can now ask for recommendations apart from easing the scheduling burden, creating positive interview experiences for passive candidates, removing geographical and financial discrimination, assessing the technological skills of the candidates, and more.
As per ERE.net, 80% of companies with over 10,000 employees either have used or at present use video interviews. Giant organizations like Apple, Dropbox, Twitter, Facebook and Google have all implemented videos as a part of their recruitment strategies to draw the best talent.
These are not all. There are more types of videos you can create to market your business including Tutorial videos, Videos of presentations, Product demos and reviews, Video testimonials, Recordings of live streams and Video ads. You simply have to test and see which type of video will best suit your business.
Conclusion
More and more companies are now including video marketing as an important aspect of their marketing strategies. Join the list today and take your business to the next level. Create video content that provides an amazing experience for your target audience but remember that developing such content demands much strategic and creative planning.